Posts Tagged ‘Pujobroto’

Wednesday, 02 June 2010 18:12:18

As part of its business transformation program and corporate identity brand refresh program, on Thursday, 27 May 2010, Garuda Indonesa presented its new employee uniform. The uniform’s official launching took place in the Bali Room of Hotel Kempinski, Jakarta.

During the evening, male and female cabin crew uniforms were shown. For the female crew, the uniform takes the form of a modified kebaya that was inspired by the batik motif Parang Gondosuli. The motif symbolizes the ‘Fragrant Ray of Life’ (Sinar Kehidupan yang Harum) and endows the wearer with elegance. The uniform consists of three colors, namely aqua green which implies sophistication, the tropics and freshness; orange to suggest warmth, friendliness and energy; and blue which symbolizes dependability, trustworthiness, immortality and tranquility.